D4 Red: #bd262c
Title Font: Eras Bold
Tagline Font: Eras Medium
Font Description:
ITC Eras is a sans serif with unusual style, thanks to its slight forward slant and subtle variations in stroke weights. As with most contemporary typefaces designed for film typography, ITC Eras has a comparatively large lowercase x-height as well as excellent letter fitting characteristics. The inspirations for ITC Eras are twofold: Greek stone-cut lapidary letters, and Roman capitals. The result is at once a linear emphasis and a blend of sharp angularity and broad curves. The combination of wide curves and close letterspacing emphasizes the large open areas, the inner forms of the letters. ITC Eras is not a precise, geometric face. It appears spontaneous, like a ‘serif-less’ written script, particularly in its slight forward slant and its compound characters. This touch of style enhances the commanding appearance of its capitals which can also function as a titling face. French designer Albert Boton created ITC Eras in collaboration with the late Albert Hollenstein, also of France.
Portfolio Project Photos: 640 by 426 pixels